https://www.ivytgilbert.com/research daily 0.75 2025-12-12 https://images.squarespace-cdn.com/content/v1/6074f9f61ed96f3ec1dc9d9f/75c84b8b-6ac2-4a2a-a1f8-bd26c602291f/embrace-knowledge-clipart-lg.png Research - Knowledge, culture, and moral belief Are beliefs about culturally valued domains resistant to change, or responsive to morally relevant, factual information? How does harm perception shape consumers’ moral cognition? Papers: Gilbert, I. & Niemi, L. (under review). Paper about moralization of culturally protected industries [title redacted]. https://images.squarespace-cdn.com/content/v1/6074f9f61ed96f3ec1dc9d9f/a2761f0f-91ea-4221-971c-1a74366bc3b7/imgbin_1df4904d4ac9e727d0238a69658c804a.png Research - Perceptions of industry and industrial moral agency Do people perceive industries as moral agents? Are industries attributed responsibility/blame for harm in the same way as other organizations (corporations, small businesses)? How are consumers situated within people’s mental representations of industries, and under what conditions are consumers held responsible for industry outcomes? How do lay people think about industry structures? Papers: Gilbert, I. & Niemi, L. (in prep). Moral minds of markets: Perceptions of the moral agency of industries, companies, and their constituents. https://images.squarespace-cdn.com/content/v1/6074f9f61ed96f3ec1dc9d9f/c68dcc88-2a0d-4027-a498-3608464cbdf7/Screenshot+2025-07-23+at+3.05.03+PM.png Research - Linguistic analysis of dairy industry discourse How do cognitive frames structure consumer perceptions of dairy farming? What moral and social values underpin farmers’ beliefs/attitudes about their industry, and how are these values linguistically instantiated? Papers: Gilbert, I., Poole, R. & Niemi, L. (2024). The sociomoral construction of the dairy industry on social media. Qualitative Research in Psychology, 22(1) 286–313 [link] Gilbert, I. (2021). Framing #Februdairy: An ecolinguistic analysis of dairy-industry discourse on Instagram. Southern Journal of Linguistics, 45(1), 50–75. [link] https://images.squarespace-cdn.com/content/v1/6074f9f61ed96f3ec1dc9d9f/0a20bf74-48d4-4c8e-8eca-833a51e811b9/round+pig.png Research - Anthropomorphism and marketing Why are anthropomorphic mascot animals effective for marketing meat? What persuasive mechanisms underlie the branding, purchase, and consumption of animal products? How does anthropomorphism interface with moral cognition, both theoretically and in marketing contexts? Papers: Gilbert, I. & Niemi, L. (in prep). Marketing meat and the paradox of anthropomorphic animals in advertisements. https://www.ivytgilbert.com/about daily 1.0 2026-03-24 https://images.squarespace-cdn.com/content/v1/6074f9f61ed96f3ec1dc9d9f/bc9e5d17-cc8e-4a0e-b62a-2f966ecef806/Screenshot+2025-10-15+at+5.35.56+PM.png About I’m Ivy, a PhD candidate in social psychology at Cornell University, working in Dr. Laura Niemi’s Applied Moral Psychology Lab. My research examines how people form social and moral inferences about nonhumans — both biological and artificial — and how these inferences shape consumption attitudes and policy preferences. I have a particular interest in animal ethics and food systems. Current projects explore: moral judgment of industries and industry practices cultural narratives upholding meat and dairy consumption (e.g., “happy dairy”) perceptions of consent in human–nonhuman relationships constraints on empathy for animals https://www.ivytgilbert.com/c-v daily 0.75 2026-03-13