I’m Ivy, a PhD candidate in social psychology at Cornell University. I work in Dr. Laura Niemi’s Applied Moral Psychology Lab and Dr. Tom Gilovich’s Judgment and Belief Lab.

My research draws on social/moral psychology and cognitive linguistics to examine how people perceive and morally evaluate industrial organizations, products, and practices, and how these perceptions inform consumer beliefs and behavior.

My work spans topics such as:

  • moralization and moral belief updating

  • consumer ethics and behavior

  • organizational mind and morality

  • mind perception and anthropomorphism

  • moral concern for distant others (especially farmed animals)

  • corpus-assisted discourse analysis

ig233@cornell.edu